PRAISE
is a brand for the mindful smoker, conscious soul and design connoisseur. They asked me to develop a complete product family for this young smoking brand. In cooperation with ONCRETE we developed this beautiful set of mixed molded concrete. Being able to influence the color and style of the material it is possible to reach unique series of products.
Ingredients
Storage box consists of two compartments, one grinder, the box itself and the rolling tray. The set can be collected completely or as separate pieces individually. Due to the characteristics of moulded concrete, each part has its unique appearance.
Impact
Praise believes design and branding have a vital impact on the public perception of things and strive for a society that matches peoples modern lifestyle and sense of spirituality. These aspect had to be reflected in the material and appearance of the product. Beside the very haptic and raw materials the product family had to reach a high aesthetic level as well as being completely functional.